BODY BAR BY DR. LACY
Body Bar by Dr. Lacy was an e-commerce site with real functionality issues. Broken links, no formatting for mobile and even place holder text made the site difficult to use, and from the analytics, was off-putting to visitors. We reached out and demonstrated how we could help. The client reports sales have increased.
Client
E-commerce
Year
2021
THE REDESIGN
Branding colors and a new logo were explored, but the client chose to stay with the original color palette and logo due to collateral investment. We worked hand in hand with the client to deliver on their vision, while at the same time provide a superior shopping experience.
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To aid in this experience we created different navigation options through menus and way-finding, highlighted new items and best sellers, all while focusing on a clean design that prominently features the value proposition. We completed the design with simple, modern color blocks to lean into the bright, bold color palette and incorporating the client's requested elements
While we eagerly await for the data to be able to available for year over year, we are happy to share that for the period April/May '21 vs April/May '22 the site's sales are up 1,057%
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